Author: Anita Kuo

Phnom Penh, September 21^st, 2022 – EFG (Express Food Group) held an internal launch event to announce the signing of agreement with the iconic Australia’s iconic beverage brand – Boost Juice. The agreement will see 20 stores in Cambodia for the first five years and covers Laos and Myanmar in the future.

The internal launch event was held in all EFG offices and connecting all markets virtually from Cambodia, Myanmar, Laos, Thailand, and Singapore. The event was also joined by Boost Juice International team Mr. Callum Mackay and Mr. Anthony Juwono.

Mr. Martin Darby, Managing Director of EFG Holding and Vice President of EFG inaugurated the event sharing the strategic direction of EFG followed by an animated video revealing the brand – Boost Juice. The brand roadmap and recruitment requirement were also shared to all team members. There were several exciting games and activities prepared including Boost brand quizzes and puzzles to solve, followed by Boost juice tasting. The final agenda concluded with a stunning logo unveil at the office reception, participants also enjoyed fresh fruits and branded doughnuts.

One of EFG’s missions is to understand our customer needs and bring them an exciting evolving portfolio of restaurant and kiosk brands and innovative new food and beverage products. We are aware that customers today are constantly seeking for new and more exciting offerings, with EFG’s experiences in hospitality industry, we are confident that this partnership will be a perfect addition to our portfolio.

Phnom Penh, September 21st, 2022 – EFG (Express Food Group), Cambodia’s leading F&B operator, and Boost Juice, one of the world’s most famous and loved smoothie and juice brands signed a memorandum agreement today that will see EFG bring the iconic Australian brand to the Kingdom with the first stores expected to open in December 2022.

EFG is committed to open 20 Boost locations within five years in Cambodia. The agreement also covers future store openings in Laos and Myanmar. Stores are expected to be located in airports, shopping malls and gas stations tapping into Asian needs for Grab & Go, Convenience Retail and a healthy daily beverage trend. EFG will also ensure Boost is available via her own delivery business Hungry? (get.hungryapp.asia) and other delivery partners.

Boost Juice Founder, Janine Allis started Boost with the first store in Adelaide, Australia in 2000, when she saw a gap in the market for healthy fast-food. Boost then began its international expansion via Master Franchising in 2004, and now has over 650 stores serving up delicious Boost beverages in 14 countries across the globe. Boost is currently blending in Australia, Brunei Darussalam, Chile, Estonia, Indonesia, Latvia, Malaysia, Malta, New Zealand, Saudi Arabia, Singapore, Thailand, United Kingdom & Vietnam with plans to enter the United Arab Emirates in Q4 2022.

EFG operates The Pizza Company, Cambodia’s #1 pizza brand. This much-loved brand, created by Minor Food Group in 2000 specialises in innovative pizzas, with chunky,
wholesome, richer toppings than most western style pizzas. The Pizza Company has defined what pizza means for Cambodian consumers and with over 50 restaurants, EFG is a significant franchisee of Minor Food Group. There are over ten new The Pizza Company restaurants planned to open in Cambodia in 2022 including locations in Kampong Speu and throughout Phnom Penh.

EFG Cambodia’s other F&B brands include DQ®, Swensen’s, BarBQ Plaza, Krispy Kreme, The Coffee Club, Eat Together (Chinese food), Bay Phum (Khmer food) and So Bento (Asian fusion).

“We are beyond excited to announce this partnership with EFG. EFG’s history of successfully adapting global brands to their local market and their customer focused approach is a great match for our business ethos. The Southeast Asia market is a very successful and rapidly growing region for our brand and we look forward to continuing this expansion and offering our freshly made smoothies and juices to the Kingdom in the near future” says Callum Mackay, Head of International Business for Boost Juice.

Martin Darby, Managing Director of EFG Group “welcomed” the partnership. Explaining that with the signing today, EFG is committing to bring Australia’s iconic beverage brand to customers across Cambodia, Laos and Myanmar”.

About EFG (Express Food Group)
Headquartered in Bangkok, Thailand, EFG Group employs over 1,300 people and has an operational presence in 3 countries – Cambodia, Myanmar and Laos. EFG is the partner of choice for leading food & beverage brands in Southeast Asia including Minor Food International & Food Passion Group – and for North American brands – International Dairy Queen, Krispy Kreme and Texas (Church’s) Chicken where EFG is the franchisee for Laos. In 2020/21 EFG launched her own brands Hungry? (get.hungryapp.asia) an ecommerce delivery business and Eat Together 一起吃 a Chinese virtual brand serviced by a ghost kitchen. In April 2022 EFG launched a popular Khmer food virtual brand “Bay Phum” and Asian fusion brand “So Bento”.

In 2021, EFG Cambodia was awarded Best Company to Work for in Asia by HR Asia.

Phnom Penh, September 1^st, 2022 – EFG (Express Food Group) celebrated the 17th anniversary of the Pizza Company in Cambodia, the 20th anniversary of Dairy Queen (DQ), and the reopening of The Pizza Company restaurant and DQ store in TK Avenue, Toul Kork District. The store reopening’s follow major refurbishment investment by EFG.

The Pizza Company, TK Avenue branch, re-opens to service customers daily from 10 am to 10 pm. The Pizza Company, provides more than just Pizza. The new store design provides a spacious contemporary dining room on the first floor with a children’s play-area, whilst the ground floor includes a large waiting room for takeaway and delivery customers plus a fast casual dining space.

The Pizza Company has been operating in Cambodia for 17 years and as Cambodia’s #1 pizza restaurant business has been leading the market in product innovation, high quality, service and cleanliness standards. On this our 17th anniversary, we would like to thank our loyal customers and welcome new customers to visit our new look restaurant in TK Avenue. To celebrate this occasion our TK Avenue restaurant will be issuing complimentary gifts, vouchers and discounts. These offers are exclusive for customers who come to dine in at The Pizza Company TK Avenue. The Pizza Company has the largest and growing store portfolio with nearly 50 locations nationwide including Phnom Penh, TaKhmao, Sihanouk Ville, SiemReap, KampongCham, Poipet, and coming soon Kampong Speu.

The TK Avenue Dairy Queen (DQ) also has a beautiful new design, is more spacious than before and to cater for a growing number of dine-in, takeaway and delivery customers. DQ has been serving customers in Cambodia since 2002 with nearly 30 stores across Cambodia located in Phnom Penh, Takhmao, Sihanouk Ville, SiemReap, KampongCham, Poipet, with many more locations opening soon.

The DQ signature Blizzard is famous for its unique upside-down experience, hotdog snacks as well as ice cream cakes with great designs, suitable for birthdays, and celebrations.

The Pizza Company and DQ products are available for delivery from Hungry? (get.hungryapp.asia) which offers fast free delivery service within 30 minutes in the hot bag or cold bag which ensures the Pizza and ice creams are delivered at the correct temperature. Delivery is also possible from Food Panda, Grab Food, Nham24 and e-gets.

Phnom Penh, August 30^th, 2022 – Three years ago this month, Australia’s iconic The Coffee Club arrived in Aeon Mall Phnom Penh, and Siem Reap International Airport, Kingdom of Cambodia.

Focused initially on international visitors, The Coffee Club had a challenging time during the Covid pandemic with shopping malls and airports seeing restricted customer activity and borders being largely sealed. The Coffee Club Siem Reap temporarily closed for nearly two years.

Mid year 2021, The Coffee Club Aeon Mall started a recovery plan with a new store location, design, menu, and a price repositioning targeting local clientele and resident expats. This new strategy has proved attractive and is delivering impressive growth numbers.

The Coffee Club Cambodia is now set for a period of rapid growth. The Coffee Club Siem Reap International Airport is undergoing a refurbishment and will reopen next month. A new The Coffee Club is currently under construction at Phnom Penh International Airport and two further The Coffee Club stores will open later this year in Aeon Mall Sen Sok and Aeon Mall Mean Chey.

Martin Darby, Managing Director of The Coffee Club franchisee partner Express Food Group (EFG), expressed his excitement at bringing this iconic Australian brand to a wider Cambodian audience. “From Phnom Penh Eggs Benedict to classic Australian Mini Burger Sliders, the eclectic mix of Asian Australian food and beverages ensure there is something for everyone at The Coffee Club. Coffee is our middle name, but The Coffee Club offers so much more than coffee, with Australian inspired iced beverages, Australian beers, and wines and an extensive ever-changing range of food for dine-in , delivery and takeaway”.

The Coffee Club is proud to be a member of AusCham Cambodia. Jarrod Appleby, Chief Growth Officer at Minor DKL Food Group said, “We are now in the best position to expand our service offering and grow the number of outlets in Cambodia. We see huge opportunities for The Coffee Club brand and together with the expertise of EFG we will continue to deliver the best quality meals and beverages to our loyal customer base.”

The Coffee Club Aeon Mall is located on the ground floor of Aeon Mall and is open from 8am to 10pm every day for dine-in, takeaway and delivery via HungryApp (get.hungryapp.asia), Food Panda, Grab Food, Nham24 and E-Gets.

Bangkok, July 17th, 2022 – Congratulations to The Pizza Company & Swensen’s Cambodia for winning the 2021 High Impact Initiative Award at the International Franchise Awards in Bangkok, Thailand, organized by Minor Group.

Virak Tep – General Manager of EFG Cambodia and Salinporn Hasarstana – EFG Group Financial Controller received the awards from Anhul Chauhan – CEO of Minor Food Group. Bill Heinecke – CEO of Minor International Group was also present at the event. This is the fifth time that The Pizza Company Cambodia received this prestigious award, and the fourth time for Swensen’s Cambodia.

Phnom Penh, July 8th, 2022 – The Pizza Company of EFG Cambodia hosted an event at the Aeon Mall branch to celebrate the launch of Pizza Fan Club. This is a new initiative by The Pizza Company to invite the younger audience to visit the pizza parlors and experience behind the scenes of pizza making. The students get the opportunity to experience standard operating procedures, learn about food safety, process of making a pizza and also make one of their own with their choice of toppings and sauce. There is also a chance that a pizza created by the children may be selected to feature as a menu item.

We open this opportunity to all international school students, where they can select a day to spend and explore the world of The Pizza Company and take back with them full tummies, and possibly boasting rights to have their pizza featured on the menu!

This event was joined by 50 students from Paragon International School. At the close of the day the students enjoyed their pizza creations and received certificates to record their day spent.

The students really enjoyed their time, and we strongly believe this activity will help The Pizza Company Cambodia to increase brand awareness and strengthen collaboration with local international schools.

Vientiane, July 4th, 2022 – EFG Laos celebrated the US Independence Day with three American brands, Dairy Queen, Swensen’s and Texas Chicken. The stores were decorated for this occasion all month long with Independence Day themed banners advertising special promotions and American themed special menu items.special offers. Spreading the 4th of July cheer with customers.

The Coffee Club Cambodia is has introduced e-menu tablets at its stores since June 2022.

The e-menu tablets will bring The Coffee Club forward with digital solutions that will help reduce the costs, complexity and time and resources required to update and execute paper-based menus, but it will also ultimately give a better experience to the customers.

The menu on touch screen can be amended online remotely with a few clicks and has the capacity to include product information in a simpler way as opposed to paper menus. More importantly, the e-menu tablet adaptation enables quicker turnaround from changing food menus, introducing limited time offers, quicker price adjustments to products, benefitting customers with a seamless and more user friendly dining experience.