Boost Juice Launches Vibe Club Its Exclusive Digital Loyalty Program

Phnom Penh, Cambodia – June 14th, 2024 – Boost Juice originally from Australia maker of Cambodia’s famous and loved juice and smoothies has introduced its most exclusive Digital Loyalty Program The Vibe Club during the grand opening of its store in ToulTumpong.

The Vibe Club allows customers to be rewarded with 1 point for each drink that is purchased. Once 10 points have been accumulated, you will get a free drink! PLUS some other exciting promotions. Wanna be a VIBE Club member? Just get a Boost and scan the QR code that you’ll find in the counter on all of our stores  – provide the required details and you’re good to go. Boost Juice staff are always happy to assist you during the entire registration process.

The launch of the Vibe Club was a massive success attended by  customers, influencers and the media there were a number of performances and series of games as well as the ribbon cutting which is the highlight of the event.

Register on The Vibe Club and Vibe Up Today!

About Express Food Group

Headquartered in Bangkok, Thailand, Express Food Group (EFG) employs over 2,000 people and has an operational presence in three countries – Cambodia, Laos, and Myanmar.

EFG is the partner of choice for leading food & beverage brands in Southeast Asia including Minor Food International, Thai Food Passion Group, Kamu Kamu and CJ Foodville. Also, for North American brands, including International Dairy Queen, Krispy Kreme, and Texas (Church’s) Chicken where EFG is franchisee for Laos and Australian brands The Coffee Club and Boost Juice.

EFG is majority owned by RMA Group, with minority holdings by Lombard Asia Investments (Thai Private Equity) and local shareholder partners in Laos and Myanmar.

In Cambodia, EFG is a joint venture partner of Newrest, Cambodia’s only airport food and beverage operator with operations in three airports. In Laos, EFG operates airport retail direct with a limited presence in Watty International Airport, Vientiane.

In Singapore, RMA Group, EFG’s parent company operates franchisees for Subway under Palms Food International Pte Ltd Singapore.

About Boost Juice

Founded in 2000 by Janine Allis in Adelaide, Australia, Boost Juice emerged as a game-changer in the fast-food industry. Recognizing the need for a healthy alternative, Janine Allis revolutionized the market and paved the way for Boost to become one of the world’s largest smoothie and juice brands. At Boost Juice, we believe in the power of real fruit and vegetables. Our smoothies and juices are crafted using only the freshest ingredients, free from preservatives, artificial colors, and flavorings. Every sip is a burst of goodness that nourishes your body and delights your taste buds. Boost Juice is more than just a beverage provider. We are here to ignite your energy, share our passion, and inspire a ‘love life’ philosophy. Our mission is to ensure that every customer who visits a Boost Juice bar leaves feeling rejuvenated and uplifted. Since our launch in early 2023, Boost Juice managed by EFG in Cambodia has quickly established 8 stores in the country particularly in Sihanouk and Phnom Penh.