About EFG

OVERVIEW

Headquartered in Phnom Penh, Cambodia, EFG Holdings employs over 1,500 people and has an operational presence in 3 countries – Cambodia, Myanmar and Laos. EFG is the partner of choice for leading food & beverage brands in Southeast Asia – like Minor Food & Food Passion Group – and for North American brands – like International Dairy Queen, Krispy Kreme and Texas (Church’s) Chicken.

EFG is majority owned by RMA Group Thailand, with minority holdings by Lombard Investments Thailand and local shareholder partners in Laos and Myanmar. The history of the business, and its mission today, is defined by a commitment to understanding our customers needs and bringing them an exciting, evolving portfolio of restaurant and kiosk brands with innovative Instagrammable new food and beverage products. The business is run operationally from offices in Cambodia and local markets. In Cambodia & Myanmar, EFG is a joint venture partner of EMCAT, the region’s leading airport food and beverage operator with operations in three airports.

OUR VISION

To be SE Asia’s continuously expanding, people and technology led, innovative, efficient and dependable
omni channel company

MISSION

STATEMENT #1

To operate the number one
(or #2) F&B business with the
most internationally
desirable brands in each
product category as
measured by store count and
customer desire.

STATEMENT #2

To be the best company to
work for as measured by our
employees and independent
surveys.

STATEMENT #3

To always leverage from our
extensive brand portfolio via Hungry powered by omni channel sales, shared strategic marketing, customer data base and support services.

STATEMENT #4

To strive for best in class profit margins by embracing technology, productivity and
efficient sourcing of products
and services, whilst never
compromising on quality,
service and hygiene.

Our Values

Our values are shared with our parent company – RMA Group – with a unique EFG added focus

Inquisitiveness and Innovation

We dig deep to understand our customer needs leaving no stone unturned in helping us to provide the most innovative products and solutions to their needs.

Execution with Integrity

We are can do people who make things happen, though we will never compromise on quality, service and cleanliness.

Teamwork and Endurance

We love and value our people and understand the benefits of working together as one EFG team. We never give up and persevere to deliver exceptional service and standards.

OUR COUNTRIES

EFG CAMBODIA

With over 70 restaurants in five provinces, plus joint venture operations in Phnom Penh and Siem Reap Airports, EFG Cambodia is our largest business. EFG Cambodia operates the following brands under license: The Pizza Company, Swensen’s, The Coffee Club, Dairy Queen, BarBQ Plaza, Krispy Kreme and, via our EMCAT Joint Venture, Burger King, Starbucks, Dim Sum Emperors, Yoshinoya, Park Café, Segafredo, Fresh, Blue Pumpkin, Apron Café, Metro, Bonchon, Kopitiam, The Foreign Correspondents Club and Taste of Asia. The business is headquartered in Phnom Penh.

EFG Myanmar team

EFG MYANMAR

With over 10 restaurants, in two cities, plus joint venture operations in Mandalay Airport, EFG Myanmar is our second largest business. EFG Myanmar operates the following brands under license: The Pizza Company, Swensen’s and, via our EMCAT Joint Venture, Blue Pumpkin and Taste of Asia. The business is headquartered in Yangon.

EFG LAOS

With over 10 restaurants, in Vientiane, EFG Laos is our third largest business. EFG Laos operates the following brands under license: The Pizza Company, Swensen’s, Dairy Queen and Texas Chicken. The business is headquartered in Vientiane.

OUR MANAGEMENT

MARTIN DARBY

MANAGING DIRECTOR - EFG HOLDINGS
Martin joined RMA Group in 2019 as Managing Director of EFG Holdings. He is responsible for the EFG business in Cambodia, Laos, Myanmar, plus Palms Airport F&B Singapore. Martin, a UK National, is an accomplished global leader with a wealth of experience in the hospitality and retail industry. His extensive career in leadership positions with industry giants such as Starbucks Coffee, Marks and Spencer, Whitbread and Vodafone has taken him across the globe. Prior to joining RMA Group, Martin was the CEO of Niso Corporation, Vietnam and Celebrity Fitness, Indonesia, Malaysia and Singapore.

SALINPORN HASARATANA

FINANCIALCONTROLLER - EFG HOLDINGS
Salinporn is an ASEAN Chartered Professional Accountant and has held a number of senior finance roles for the Thai listed company Indorama. Her prior experience included Audit roles with KPMG. She is based in RMA’s Thai Office reporting to Martin Darby Managing Director EFG and Harjeet Drubra CFO RMA Group. She has overall responsibility for EFG Group reporting supported by the country finance teams.

VIRAK TEP

GENERAL MANAGER - EFG CAMBODIA
Virak joined RMA Cambodia in 2004. He is responsible for leading our EFG Cambodia business across multiple brands, including The Pizza Company, Swensen's and Dairy Queen. Virak, a Cambodian National, helped to define the Cambodia pizza and F&B industry and now leads our largest business.

ZAY YAR PHYO

GENERAL MANAGER – EFG MYANMAR
Zay Yar Phyo joined EFG in 2021. He is responsible for managing the strategic development, operational, financial management and overall management of the EFG Myanmar business to deliver the business plan milestones.

ANGELIQUE TAN

GENERAL MANAGER – KAMU, BOOST, & DQ, FOOD & BEVERAGE FRANCHISES
Angelique joined EFG in 2020 as Business Development Manager and was appointed General Manager for Procurement and Supply Chain Management in 2021. She is responsible for EFG Group & Local Procurement, plus management and development of our internal supply chain processes. Angelique, a Cambodian Chinese National, was educated in Melbourne and has experiences in retail and real estate industries. Prior to joining EFG, she has held management positions in operations, commercial leasing and marketing.