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Month: October 2019

Krispy Kreme Celebrates in Halloween Fun

Posted on by Anita Kuo

October 31st, 2019 Phnom Penh – The recent holidays have not slowed Krispy Kreme down one bit as the team kept busy with guest visits to the Krispy Kreme Factory in Boeung Keng Kang.

Students from Harrods International School took a field trip to watch Krispy Kreme’s doughnut production process and even learned how to make their own. This event gave students the opportunity to learn about the food industry and provided real-world experience in a work setting.

In addition, over Halloween, Krispy Kreme has been supporting many events and parties around town by supplying doughnuts and decorations, staging eating contests and providing food catering service. Some notable customers include over 10,000 students at Western International School and thousands more between East-West International School, SCIA School, and SIS International School.

Krispy Kreme also provided its services to the staff at Raffle Hotel and to the many expats at the yearly family event Tuk Tuk Halloween.

“It’s a joy to be involved in the community and delight our customers and fans with sweet treats. Krispy Kreme looks forward to hosting and attending more events over the festive season,” said Vichika Bunna, Marketing Manager, Krispy Kreme, EFG Cambodia.

Since opening in Cambodia in 2015, Krispy Kreme has grown to 5 branches in just four years, with each store organizing special activities for customers throughout the year.

The Coffee Club’s First Steps in Phnom Penh

Posted on by Anita Kuo

October 18th, 2019 Phnom Penh – After a little over a month of operations, The Coffee Club’s performance in Phnom Penh is showing solid numbers with sales more than 10% over target. Attracting a mixed local and international crowd, the restaurant is building a strong reputation thanks to its signature dishes like the Big Breakfast or quinoa salad and innovative drinks like the popular nitro cold brew range.

 

The brand team is actively preparing the opening of its second store in Phnom Penh which will be located street Pasteur, in the heart of the capital. While the new store members are being recruited, chef Kimlay and barista trainer Kimheang are actively and enthusiastically developing the upcoming Halloween product range, using innovation skills and culinary talents to come up with what fun and mouth-watering ideas which you will be able to discover in the next newsletter!

 

In Siem Reap, The Coffee Club represents EMCAT’s second highest sales performance and ranks No. 1 in profitability despite a drop of passengers of over 22% vs last year. No doubt, next year we will see more stores coming up to continue building the TCC success stories.

EFG Cambodia Awarded Minor Foods International Franchisee of Year for the Second Time!

Posted on by Anita Kuo

October 1st, 2019 Phnom Penh, Cambodia – EFG Cambodia, for the second time, won the prestigious “Minor Foods International Franchisee of the Year Award” at the Annual International Franchise Conference held in Bangkok, Thailand from 24th – 26th  September 2019. EFG Cambodia was recognized by Minor Foods International Franchise as the top performer of their 10 The Pizza Company and Swensen’s franchisee countries – which include Bahrain, Vietnam, Laos, Myanmar, Pakistan, UAE, Oman, Saudi Arabia and the Maldives – to bring home the top award for the second time.

Paul Kenny, CEO of Minor Food Group said “in choosing our Franchisee of the Year we are recognizing a franchisee who has proven to us a good partner, who drives results and embraces operations excellence, executes product innovation that drives 100% customer satisfaction. I am very delighted to say that the winner of the Franchisee of the Year for 2018 is EFG Cambodia”.

Virak Tep, General Manager of EFG Cambodia, said he was “excited with this 2nd time award and expressed his sincere thanks to all the 1,300 team members, especially in operations and marketing plus the frontline teams in the stores and Call Center who everyday work very hard to deliver a smiling face to our customers”. Virak went on to say “this Award is in recognition of your success and is well deserved. Thank you on behalf of all of the EFG Management Team”.

EFG Cambodia last won the “Minor Foods International Franchisee of the Year Award“ in 2016.

The Pizza Company Announces Winner of Viral ‘Salad Bar’ Campaign

Posted on by Anita Kuo

October 1st, 2019 Phnom Penh – The Pizza Company announced the winner of a five-month-long viral ‘Salad Bar’ campaign beginning in May, in which 102 participants went head to head in salad-building contests with their eyes on a $1,000 grand prize.

 

Since the campaign was first rolled out online and offline, it garnered a lot of attention. The public was beckoned to enter salad-building competitions for a $1000 grand prize. Competitions were played out in three rounds from May through September with winners of each round judged by food experts from EFG on three criteria: salad height, salad size and decoration.

 

102 people entered the first round of competitions at The Pizza Company branches across Cambodia. 17 winners were selected from each branch and advanced to the Semi-Final Round, where six salad-building pros advanced to the Final Round. At the end of September, The Pizza Company held the Final Round competition and announced a $1000 cash prize winner. Semi-Final winners also received a $200 The Pizza Company coupon each.

 

“This was the first competition we’ve held of this kind and we received an amazing turnout. Focusing our attention to social media, we were able to target more The Pizza Company fans than ever. It’s been a fun five months and we congratulate everyone involved. We are thrilled to be sharing the love of fresh foods and friendly competition,” said Virak Tep, General Manager, EFG Cambodia.  

 

 Broadcasted every week on The Pizza Company’s Facebook page, online attention came in droves. The aim of the campaign was to increase brand awareness and bring attention to The Pizza Company’s Salad Bar. It also highlighted The Pizza Company’s fresh food offerings.

 

 Following the campaign’s success, The Pizza Company looks forward to rolling out additional fun campaigns throughout the year.