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Phnom Penh, Cambodia – June 14th, 2024 – Boost Juice originally from Australia maker of Cambodia’s famous and loved juice and smoothies has introduced its most exclusive Digital Loyalty Program The Vibe Club during the grand opening of its store in ToulTumpong.

The Vibe Club allows customers to be rewarded with 1 point for each drink that is purchased. Once 10 points have been accumulated, you will get a free drink! PLUS some other exciting promotions. Wanna be a VIBE Club member? Just get a Boost and scan the QR code that you’ll find in the counter on all of our stores  – provide the required details and you’re good to go. Boost Juice staff are always happy to assist you during the entire registration process.

The launch of the Vibe Club was a massive success attended by  customers, influencers and the media there were a number of performances and series of games as well as the ribbon cutting which is the highlight of the event.

Register on The Vibe Club and Vibe Up Today! https://loyalty.is/krxoc5

About Express Food Group

Headquartered in Bangkok, Thailand, Express Food Group (EFG) employs over 2,000 people and has an operational presence in three countries – Cambodia, Laos, and Myanmar.

EFG is the partner of choice for leading food & beverage brands in Southeast Asia including Minor Food International, Thai Food Passion Group, Kamu Kamu and CJ Foodville. Also, for North American brands, including International Dairy Queen, Krispy Kreme, and Texas (Church’s) Chicken where EFG is franchisee for Laos and Australian brands The Coffee Club and Boost Juice.

EFG is majority owned by RMA Group, with minority holdings by Lombard Asia Investments (Thai Private Equity) and local shareholder partners in Laos and Myanmar.

In Cambodia, EFG is a joint venture partner of Newrest, Cambodia’s only airport food and beverage operator with operations in three airports. In Laos, EFG operates airport retail direct with a limited presence in Watty International Airport, Vientiane.

In Singapore, RMA Group, EFG’s parent company operates franchisees for Subway under Palms Food International Pte Ltd Singapore.

About Boost Juice

Founded in 2000 by Janine Allis in Adelaide, Australia, Boost Juice emerged as a game-changer in the fast-food industry. Recognizing the need for a healthy alternative, Janine Allis revolutionized the market and paved the way for Boost to become one of the world’s largest smoothie and juice brands. At Boost Juice, we believe in the power of real fruit and vegetables. Our smoothies and juices are crafted using only the freshest ingredients, free from preservatives, artificial colors, and flavorings. Every sip is a burst of goodness that nourishes your body and delights your taste buds. Boost Juice is more than just a beverage provider. We are here to ignite your energy, share our passion, and inspire a ‘love life’ philosophy. Our mission is to ensure that every customer who visits a Boost Juice bar leaves feeling rejuvenated and uplifted. Since our launch in early 2023, Boost Juice managed by EFG in Cambodia has quickly established 8 stores in the country particularly in Sihanouk and Phnom Penh.

We are pleased to announce the official launch of Boost Juice’s Loyalty Program The Vibe Club, a complete redesign from the paper card to 100% online which is aligned with our goal of a seamless digital experience for our consumers! This means that you can collect your stamps with a click in of your smartphone and the 11th drink is on us!

 The Vibe Club now allows you to effortlessly collect points towards free beverages with a simple tap on your smartphone. Enrolling is quick and convenient:

1. Utilize the provided QR code or follow this link: Link to Vibe Club Signup: https://loyalty.is/krxoc5

2. Complete the registration form and acknowledge the terms and conditions.

3. Start scanning your digital membership with each purchase to accumulate points. By accumulating ten stamps , you will be eligible to redeem a free Boost Juice Drink!

 This is now available in all Boost Juice locations!  We encourage you to join the Vibe Club today and embark on your journey towards delightful rewards! Please feel free to share this information with your fellow Boost Juice enthusiasts. We look forward to welcoming you in-store!

Visit our social media channels for more:

• Facebook: Boost Juice Cambodia 
• Instagram: Boost Juice KH
• TikTok: Boost Juice KH

Regular customers and visiting tourists joined EFG (Express Food Group), RMA Lao senior management and guests for the official reopening on January 30^th, 2024, of The Pizza Company flagship store located at Cultural Hall Vientiane.

EFG, an RMA Group Company, have completed an extensive refurbishment of The Pizza Company, Swensen’s and Texas Chicken, plus added Boost store to create a one stop food and beverage hub ideal for dine-in, takeaway and delivery. The refurbishment includes a larger dine-in restaurant for The Pizza Company customers, veranda style seating for Swensen’s ice cream lovers and a shared Texas Chicken and Boost Juice food court area. The Cultural Hall location also offers takeaway and delivery services via EFG’s own HungryApp, or via Food Panda and E-Gets delivery partnerships.

Being located adjacent to the iconic Cultural Hall building, The Pizza Company is ideally located for both residents and tourists visiting Laos. The reopening event was graced by Mr. Bounthai Deputy Chief from the office of the Ministry of Information Culture and Tourism. Mr Martin Darby, Managing Director EFG Group thanked the Ministry for their kind support and noted that with tourists returning to Laos PDR the timing of this refurbishment and relaunch could not be more appropriate.

The Pizza Company is Thailand’s leading Pizza Brand, Swensen’s originates from San Francisco and Texas Chicken from Texas USA. The new Boost store is the third in Laos and provides freshly made to order juices and smoothies from Australia. These iconic brands, infused with Lao service culture, create a must visit destination for residents and tourists alike.

About EFG (Express Food Group)

Headquartered in Bangkok, Thailand, EFG Group employs over 1,300 people and has an operational presence in 3 countries – Cambodia, Myanmar and Laos. EFG is the partner of choice for leading food & beverage brands in Southeast Asia including Minor Food International and for North American brands – International Dairy Queen, Swensen’s and Texas (Church’s) Chicken. In 2021 EFG launched her own brand Hungry?  (get.hungryapp.asia) an ecommerce delivery business. In 2023 EFG brought Australian brand Boost to Lao PDR.

Vientiane, December 6^th, 2023 – Express Food Group (EFG) Lao is excited to announce the official opening of three new F&B outlets, in one location, at View Mall Vientiane Laos.

The View Mall Pizza Company, a Minor Food International franchised brand from Thailand, is EFG Lao’s 9th restaurant in her fast-growing portfolio of pizza restaurants. A 10th restaurant will open next week in Thatluang. Known and loved for serving pizzas with exotic tastes, quality ingredients and chunkier toppings than other pizza restaurants, The Pizza Company View Mall is sure to be a success with those seeking a dine-in lunch, afternoon or dinner experience, or seeking a takeaway, or free delivery from EFG’s trusted delivery partners Hungry, Food Panda and E-Gets.

Integrated into the same large spacious restaurant, is Vientiane’s 4th Swensen’s Ice Cream Parlour selling iconic sundaes, Bingsu, waffles – and new this month – Hot Toast desserts. This much-loved Ice Cream brand originated from San Francisco and is the perfect place to relax and meet friends. It is now possible to enjoy pizza and ice cream together in one venue.

The third brand officially opening today at View Mall is EFG’s 3rd Boost store. Other locations are Parkson Mall and Cultural Hall. Boost is a healthy juice and smoothie brand originally from Australia and now growing in popularity across South East Asia. Known for its colourful green store design, Boost View Mall is the perfect place to chill out and relax.

The Pizza Company, Swensen’s, Boost and Hungry View Mall all have special value promotions, live music and other surprises for those visiting View Mall today.

EFG would like to express her gratitude and appreciation to her customers, employees, shareholders, franchise and supplier partners, and the landlord of View Mall, for their kind support to our business in Laos.

Phnom Penh, November 12nd, 2023 – We’re thrilled to reflect on the fantastic partnership between Boost Juice and Ignite Talks which is a fast-pace public speaking platform made up of fun and inspiring presentations that took place on November 12, 2023. As a silver sponsor, Boost Juice provided delicious smoothies to Ignite guest speakers and dedicated Ignite team members, creating an unforgettable experience with the new drinks, Freshly Coco Series.

Attendees had the pleasure of indulging in refreshing and flavorful smoothies, thanks to the seamless coordination between Boost Juice and the Ignite team during the event. The collaboration brought a vibrant energy to the occasion, delighting everyone with the unique and delightful Freshly Coco Series.

Thank you to all who attended the event and contributed to this resounding success. Stay tuned for more exciting updates and announcements from Boost Juice!

Visit our social media channels for more:

• Facebook: Boost Juice Cambodia 
• Instagram: Boost Juice KH
• TikTok: Boost Juice KH

Phnom Penh, November 10^th, 2023 – We are thrilled to share the incredible success of the Boost Parade, which took place in collaboration with The HungryApp. The parade was a sensational event that introduced our latest LTO, the Freshly Coco Series, and we are delighted to recap the excitement and flavor-filled journey we embarked on together.

The Boost Parade, in partnership with The HungryApp, showcased the delightful Freshly Coco Series, a refreshing smoothies with a blend of premium ingredients that truly tantalized the taste buds. We had the pleasure of bringing this parade to various locations.

We would also like to extend our appreciation to The HungryApp for their invaluable partnership in making the Boost Parade a resounding success. Through their platform, we were able to reach a wider audience and provide exclusive promotions, enhancing the overall experience.

If you missed the Boost Parade, don’t worry! The Freshly Coco Series is still available at all Boost Juice outlets. Make sure to visit us and savor the goodness of these delightful smoothie. Stay tuned for more exciting updates, promotions, and future collaborations!

Visit our social media channels for more:

• Facebook: Boost Juice Cambodia 
• Instagram: Boost Juice KH
• TikTok: Boost Juice KH

Phnom Penh, September 23rd, 2023 – Express Food Group (EFG) Cambodia, The Pizza Company Cambodia and Cambodia Beverage Company donated food and school supplies to SOS Children’s Villages. The event was attended by EFG, RMA and Palms Food International senior management from Cambodia, Laos, Myanmar, Thailand, and Singapore.

SOS Children’s Villages Cambodia is a non-profit organization that provides care and support to orphaned, abandoned and other vulnerable children. EFG has a long-standing commitment to social responsibility and is proud to support the work of SOS Children’s Villages Cambodia.

“We are very happy to partner with SOS Children’s Villages Cambodia to support their important work,” said Mr. Martin Darby, Managing Director of EFG. “At EFG, we believe that every child deserves the opportunity to reach their full potential, and we are committed to helping children in our community have a brighter future”.

Ms. Jamie Repdos, EFG Group Marketing Head, explained that EFG Cambodia is committed to a long-term partnership and donation support to SOS Children’s Villages Cambodia and further activities to support the charity will be organized over the next 12 months.

About EFG (Express Food Group)

Headquartered in Bangkok, Thailand, Express Food Group (EFG) employs over 2,000 people and has an operational presence in three countries – Cambodia, Laos, and Myanmar. 

EFG is the partner of choice for leading food & beverage brands in Southeast Asia including Minor Food International, Thai Food Passion Group and Kamu Kamu. Also, for North American brands, including International Dairy Queen, Krispy Kreme, and Texas (Church’s) Chicken where EFG is franchisee for Laos and Australian brands The Coffee Club and Boost Juice.

In December 2020 EFG launched her own delivery e-commerce business Hungry supported by virtual brands – Eat Together (Chinese Cuisine), Bay Phum (Khmer Cuisine) & So Bento (Asian fusion cuisine) all prepared in a central kitchen. Hungry has over 300,000 customers and in late September 2023 will update the App platform to include a new customer interface and driver support App, allowing real time tracking and guaranteed delivery times.

For the first time in 2021, and then for the second year running in 2022, EFG Cambodia was awarded Best Company to Work for in Asia by HR Magazine.

EFG is majority owned by RMA Group, with minority holdings by Lombard Asia Investments (Thai Private Equity) and local shareholder partners in Laos and Myanmar.

The history of the business, and its mission today, is defined by a commitment to understand customers’ needs and bring them an exciting, evolving portfolio of restaurant and kiosk brands with innovative Instagram new food and beverage products. The business is run operationally from offices in Phnom Penh Cambodia & local markets.

In Cambodia, EFG is a joint venture partner of Newrest, Cambodia’s only airport food and beverage operator with operations in three airports. In Laos, EFG operates airport retail direct with a limited presence in Watty International Airport, Vientiane.

In Singapore, RMA Group, EFG’s parent company operates franchisees for Subway under Palms Food International Pte Ltd Singapore.

Visit our social media channels for more:

• Facebook: Boost Juice Cambodia 
• Instagram: Boost Juice KH
• TikTok: Boost Juice KH

Phnom Penh, Cambodia – September 21, 2023 – Express Food Group (EFG) Cambodia – true to its vision of leading the local F&B business with trusted brands, service, and standards excellence, announced the official opening of a new Quality Assurance (QA) and Training Centre in a purpose-built facility in Mao Tse Tung Boulevard Phnom Penh. Led by a dedicated experienced team of QA and Training Managers, the facility can accommodate up to 50 students or can be divided into smaller groups with space for role play, breakout sessions and smart phone technology tools.

The EFG QA & Training Centre will focus on three goals:

1. To ensure that all employees have the required knowledge and skillset to lead the F&B market and continue to surpass franchiser’s rigorous standard operating procedures.

2. To keep employees up to date on the latest food and safety regulations, best practices, and access to smart phone technology and automated learning management system (LMS)

3. To continuously improve customer service and employee satisfaction.

“We are very excited to officially open our first ever QA & Training Centre in Phnom Penh,” said Mr. Rey Elardo Naputo, General Manager (EFG QA & Training Support Services). “This center is a testament to our commitment to providing our employees and franchisers with world class training facilities and resources so that we can deliver the best possible customer service for all our 120 locations and brands.”

Mr. Naputo, a member of the Chartered Quality Institute as Practitioner (PCQI), a professional body for experts in improving product, project, and service quality, will lead the center. He will be supported by Mr. Koh Samrach as Training Manager. Mr. Koh Samrach is a seasoned Training Manager with more than a decade of experience under his belt.

“In EFG we believe that our employees are our most important asset, and we are committed to investing in their development,” said Mr. Martin Darby, Managing Director of EFG. “Our new QA & Training Centre will help us to ensure that our employees have the knowledge and skills they need to provide our customers with the best possible experience.”

About EFG (Express Food Group)

Headquartered in Bangkok, Thailand, Express Food Group (EFG) employs over 2,000 people and has an operational presence in three countries – Cambodia, Laos, and Myanmar.

EFG is the partner of choice for leading food & beverage brands in Southeast Asia including Minor Food International, Thai Food Passion Group and Kamu Kamu. Also, for North American brands, including International Dairy Queen, Krispy Kreme, and Texas (Church’s) Chicken where EFG is franchisee for Laos and Australian brands The Coffee Club and Boost Juice.

In December 2020 EFG launched her own delivery e-commerce business Hungry supported by virtual brands – Eat Together (Chinese Cuisine), Bay Phum (Khmer Cuisine) & So Bento (Asian fusion cuisine) all prepared in a central kitchen. Hungry has over 300,000 customers and in late September 2023 will update the App platform to include a new customer interface and driver support App, allowing real time tracking and guaranteed delivery times.

For the first time in 2021, and then for the second year running in 2022, EFG Cambodia was awarded Best Company to Work for in Asia by HR Magazine.

EFG is majority owned by RMA Group, with minority holdings by Lombard Asia Investments (Thai Private Equity) and local shareholder partners in Laos and Myanmar.

The history of the business, and its mission today, is defined by a commitment to understand customers’ needs and bring them an exciting, evolving portfolio of restaurant and kiosk brands with innovative Instagram new food and beverage products. The business is run operationally from offices in Phnom Penh Cambodia & local markets.

In Cambodia, EFG is a joint venture partner of Newrest, Cambodia’s only airport food and beverage operator with operations in three airports. In Laos, EFG operates airport retail direct with a limited presence in Watty International Airport, Vientiane.

In Singapore, RMA Group, EFG’s parent company operates franchisees for Subway under Palms Food International Pte Ltd Singapore.

Vientiane, September 4^th, 2023 – EFG is proud to announce the opening of its first Boost Juice store in Laos at Parkson Mall. Boost Juice, the iconic smoothie and juice brand from Australia, uses real fruit and vegetables to make fresh smoothies and juices that are free from preservatives, artificial colors and flavorings.

The Boost Juice brand was founded in Adelaide, Australia in 2000 by Janine Allis when she saw a gap in the Australian market for a healthy fast-food alternative. The brand has since expanded globally, and is now known for its energy, passion and ‘love life’ philosophy.

EFG recognizes the importance of providing Laotians with access to quality food and beverage options, and bringing Boost Juice to the market is a step towards fulfilling that commitment.

To celebrate the opening of the first store in Laos, Boost Juice is offering 50% discount smoothies to the first 200 customers who visit the store. Customers can choose from 2 favorites such as All Berry Bang and Mango Magic and experience the fresh taste of real fruit and vegetables blended to perfection.

The opening of the first Boost Juice store in Laos marks a significant milestone for the brand as it continues to expand globally, bringing its healthy and delicious smoothies and juices to more people around the world.

Boost Juice is committed to providing customers with great-tasting drinks that leave them feeling better, energized and ready to take on the day.

Visit our social media channels for more:

• Facebook – Boost Juice Laos
• Instagram – Boost Juice Laos
• TikTok – Boost Juice Laos

Phnom Penh, August 31^st, 2023 – Boost Juice & The Coffee Club is happy to participate in a charity event to donate study supplies and daily essential items to Sunrise Cambodia by delivering all donation boxes to Infinity Financial Solutions Ltd who coordinated this event. This donation program aimed to support and help more than 60 orphaned and abandoned children in Cambodia.

We appreciate our colleagues for their generous donation, and we are grateful for the opportunity to partner with Infinity Financial Solutions Ltd, Auscham Cambodia & Sunrise Cambodia to coordinate and contribute for making a difference in the lives of children in need. We believe that together we can create a more sustainable and equitable future for everyone.