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Month: August 2022

THE COFFEE CLUB – CELEBRATING THREE YEARS IN CAMBODIA AND NOW SET FOR RAPID GROWTH

Posted on by Anita Kuo

Phnom Penh, August 30th, 2022 – Three years ago this month, Australia’s iconic The Coffee Club arrived in Aeon Mall Phnom Penh, and Siem Reap International Airport, Kingdom of Cambodia.

Focused initially on international visitors, The Coffee Club had a challenging time during the Covid pandemic with shopping malls and airports seeing restricted customer activity and borders being largely sealed. The Coffee Club Siem Reap temporarily closed for nearly two years.

Mid year 2021, The Coffee Club Aeon Mall started a recovery plan with a new store location, design, menu, and a price repositioning targeting local clientele and resident expats. This new strategy has proved attractive and is delivering impressive growth numbers.

The Coffee Club Cambodia is now set for a period of rapid growth. The Coffee Club Siem Reap International Airport is undergoing a refurbishment and will reopen next month. A new The Coffee Club is currently under construction at Phnom Penh International Airport and two further The Coffee Club stores will open later this year in Aeon Mall Sen Sok and Aeon Mall Mean Chey.

Martin Darby, Managing Director of The Coffee Club franchisee partner Express Food Group (EFG), expressed his excitement at bringing this iconic Australian brand to a wider Cambodian audience. “From Phnom Penh Eggs Benedict to classic Australian Mini Burger Sliders, the eclectic mix of Asian Australian food and beverages ensure there is something for everyone at The Coffee Club. Coffee is our middle name, but The Coffee Club offers so much more than coffee, with Australian inspired iced beverages, Australian beers, and wines and an extensive ever-changing range of food for dine-in , delivery and takeaway”.

The Coffee Club is proud to be a member of AusCham Cambodia. Jarrod Appleby, Chief Growth Officer at Minor DKL Food Group said, “We are now in the best position to expand our service offering and grow the number of outlets in Cambodia. We see huge opportunities for The Coffee Club brand and together with the expertise of EFG we will continue to deliver the best quality meals and beverages to our loyal customer base.”

The Coffee Club Aeon Mall is located on the ground floor of Aeon Mall and is open from 8am to 10pm every day for dine-in, takeaway and delivery via HungryApp (get.hungryapp.asia), Food Panda, Grab Food, Nham24 and E-Gets.

Prince Mall Sihanoukville and EFG Cambodia Sign Agreement for Multiple Brands

Posted on by Anita Kuo

Sihanoukville, August 5th, 2022 – EFG (Express Food Group), Cambodia’s leading F&B operator, and Prince Mall Group signed an agreement on 5th August 2022, to bring three iconic international brands to Prince Mall Sihanoukville. EFG commits to open Cambodia’s #1 pizza restaurant – The Pizza Company; Sihanouville’s first ever Ice Cream Palour from Swensen’s; and for the first time in Sihanoukville – the much-loved ice cream cone and hot dog brand – Dairy Queen (DQ). 

EFG is committed to designing a unique look and feel for these three brands celebrating Sihanoukville’s coastal heritage. The restaurants will be located on the ground, first and second floors of the shopping mall. These brands will be underpinned by EFG’s fast expanding e-commerce pick-up and delivery business – Hungry? (get.hungryapp.asia).  

EFG exclusively operates The Pizza Company, Cambodia’s #1 pizza brand. This much–loved brand, created by Minor Food Group in 2000 specialises in innovative pizzas, with chunky, wholesome, richer toppings than most western style pizzas. The Pizza Company has defined what pizza means for Cambodian consumers and with over 50 restaurants, EFG is a significant franchisee of Minor Food Group. There are over ten new The Pizza Company restaurants planned to open in Cambodia in 2022 including Prince Mall Sihanoukville, Kampong Speu and Phnom Penh.  

Swensen’s first arrived at Minor Food Group in 1986. The beloved ice cream parlor, established in San Francisco, soon developed into Asia’s largest premium ice cream brand. Under Minor’s Food direction, the Swensen’s brand has evolved from single scoops to a variety of sundaes and today it provides consumers all over Asia with an experience no other brand can provide. EFG Group operates more than 10 Swensen’s restaurants in Cambodia, Laos, and Myanmar. Pronce Mall will be the first ever Swensen’s in Sihanoukville. 

The essence of the DQ® brand comes to life with every flipped Blizzard® Treat, dipped cone, Dilly® Bar and every other DQ® soft serve treat. There are few brands as iconic as DQ®. The first Dairy Queen location opened in Joliet, Ill. in 1940. Since then, the innovative DQ food and treats have positioned International Dairy Queen as a leader in the quick-service restaurant industry in the U.S. China and around the world. EFG is a franchisee of Dairy Queen International operating over 20 DQ’s in Cambodia. Prince Mall will be the first ever DQ in Sihanoukville.