Regular customers and visiting tourists joined EFG (Express Food Group), RMA Lao senior management and guests for the official reopening on January 30th, 2024, of The Pizza Company flagship store located at Cultural Hall Vientiane.

EFG, an RMA Group Company, have completed an extensive refurbishment of The Pizza Company, Swensen’s and Texas Chicken, plus added Boost store to create a one stop food and beverage hub ideal for dine-in, takeaway and delivery. The refurbishment includes a larger dine-in restaurant for The Pizza Company customers, veranda style seating for Swensen’s ice cream lovers and a shared Texas Chicken and Boost Juice food court area. The Cultural Hall location also offers takeaway and delivery services via EFG’s own HungryApp, or via Food Panda and E-Gets delivery partnerships.

Being located adjacent to the iconic Cultural Hall building, The Pizza Company is ideally located for both residents and tourists visiting Laos. The reopening event was graced by Mr. Bounthai Deputy Chief from the office of the Ministry of Information Culture and Tourism. Mr Martin Darby, Managing Director EFG Group thanked the Ministry for their kind support and noted that with tourists returning to Laos PDR the timing of this refurbishment and relaunch could not be more appropriate.

The Pizza Company is Thailand’s leading Pizza Brand, Swensen’s originates from San Francisco and Texas Chicken from Texas USA. The new Boost store is the third in Laos and provides freshly made to order juices and smoothies from Australia. These iconic brands, infused with Lao service culture, create a must visit destination for residents and tourists alike.

About EFG (Express Food Group)

Headquartered in Bangkok, Thailand, EFG Group employs over 1,300 people and has an operational presence in 3 countries – Cambodia, Myanmar and Laos. EFG is the partner of choice for leading food & beverage brands in Southeast Asia including Minor Food International and for North American brands – International Dairy Queen, Swensen’s and Texas (Church’s) Chicken. In 2021 EFG launched her own brand Hungry?  ( an ecommerce delivery business. In 2023 EFG brought Australian brand Boost to Lao PDR.