Phnom Penh, Cambodia, April 26th, 2024 – Express Food Group (EFG) officially unveiled its newest brand, TOUS les JOURS, with a grand opening ceremony on April 26, 2024. This marks a significant expansion for EFG’s portfolio and brings the highly anticipated French-Asian bakery chain to Cambodia.
Grand Opening Ceremony
The grand opening of the first two TOUS les JOURS locations in Phnom Penh, situated in Kampuchea Krom and Toul Tompoung districts, was a joyous occasion. Martin Darby, Managing Director of EFG, Nge Nge Htwe, General Manager for Bakery and Cafe at EFG, and Mr. Kim Jea Young, Chief Executive Officer of TOUS les JOURS franchisor CJ Foodville, led the ceremony. The event was also graced by the presence of valued customers, colleagues, and partners from Comin Khmere, ABA Bank, Coca-Cola, foodpanda, Newrest, and Legend Cinema.
Express Food Group is confident that TOUS les JOURS will become a favorite destination for Phnom Penh residents seeking delicious and delightful treats. With its emphasis on fresh, high-quality ingredients and inviting atmosphere, TOUS les JOURS promises to be a welcome addition to the city’s culinary scene.
Martin Darby, Managing Director of Express Food Group is quoted saying “We are thrilled to bring back TOUS les JOURS to Cambodia and to offer Phnom Penh residents a taste of its unique French-Asian bakery experience. We are confident that TOUS les JOURS will become a favorite gathering place for families and friends.”
Mr. Kim Jea Young, Chief Executive Officer of CJ Foodville: “We are delighted to partner with Express Food Group to introduce TOUS les JOURS back to Cambodia. We share EFG’s commitment to quality and believe that TOUS les JOURS’ delicious offerings will resonate with our consumers.”
About Express Food Group
Headquartered in Bangkok, Thailand, Express Food Group (EFG) employs over 2,000 people and has an operational presence in three countries – Cambodia, Laos, and Myanmar.
EFG is the partner of choice for leading food & beverage brands in Southeast Asia including Minor Food International, Thai Food Passion Group, Kamu Kamu and CJ Foodville. Also, for North American brands, including International Dairy Queen, Krispy Kreme, and Texas (Church’s) Chicken where EFG is franchisee for Laos and Australian brands The Coffee Club and Boost Juice.
EFG is majority owned by RMA Group, with minority holdings by Lombard Asia Investments (Thai Private Equity) and local shareholder partners in Laos and Myanmar.
In Cambodia, EFG is a joint venture partner of Newrest, Cambodia’s only airport food and beverage operator with operations in three airports. In Laos, EFG operates airport retail direct with a limited presence in Watty International Airport, Vientiane.
In Singapore, RMA Group, EFG’s parent company operates franchisees for Subway under Palms Food International Pte Ltd Singapore.
About TOUS les JOURS
Established in the Korea in 1997, TOUS les JOURS (meaning “everyday” in French) has become a beloved neighborhood bakery. Tous les Jours started franchise business in 1998 and opened its 100th store in 1999. The brand now has over 1,700 franchise stores nationwide thanks to its quality products.
CJ’s infrastructure and distribution system enables all franchise stores to receive Tous les Jour’s frozen dough every morning to bake fresh bread daily.
Starting in 2004, Tous les Jours concentrated on its globalization efforts and opened its first overseas store in the US that same year.
And in 2005, it opened its first store in China. Today, there are 1,300 stores in Korea and 450 stores throughout the world as Tous les Jours is moving forward as a global brand.
