Phnom Penh, May 25th, 2024 – Express Food Group (EFG), the leading restaurant operator in Cambodia, today celebrated the grand opening of its newest Dairy Queen store in Battambang it’s 34th store in the country. Located in the heart of the city, the new store brings DQ’s signature treats and eats to residents and visitors alike, offering a taste of joy with their tagline “Happy Tastes Good.”
The grand opening event was led by a distinguished group from EFG, including Martin Darby, Managing Director, Angelique Tan, General Manager for Grab and Go Brands, and Vetyea Men, Head of Brand for Dairy Queen.
“We are thrilled to expand our Dairy Queen presence to Battambang fondly called the rice bowl of Cambodia,” said Martin Darby, Managing Director of EFG. “This new store brings our delicious treats and iconic DQ experience to a whole new community. We look forward to serving the people of Battambang and becoming a favorite destination for families and friends.”
The new Dairy Queen in Battambang features a modern design and comfortable seating, and provides fast WIFI offering a welcoming environment for students and the working public to enjoy DQ’s famous treats such as the Blizzard, craveable food options, and refreshing beverages.
About Express Food Group
Headquartered in Bangkok, Thailand, Express Food Group (EFG) employs over 2,000 people and has an operational presence in three countries – Cambodia, Laos, and Myanmar.
EFG is the partner of choice for leading food & beverage brands in Southeast Asia including Minor Food International, Thai Food Passion Group, Kamu Kamu and CJ Foodville. Also, for North American brands, including International Dairy Queen, Krispy Kreme, and Texas (Church’s) Chicken where EFG is franchisee for Laos and Australian brands The Coffee Club and Boost Juice.
EFG is majority owned by RMA Group, with minority holdings by Lombard Asia Investments (Thai Private Equity) and local shareholder partners in Laos and Myanmar.
In Cambodia, EFG is a joint venture partner of Newrest, Cambodia’s only airport food and beverage operator with operations in three airports. In Laos, EFG operates airport retail direct with a limited presence in Watty International Airport, Vientiane.
In Singapore, RMA Group, EFG’s parent company operates franchisees for Subway under Palms Food International Pte Ltd Singapore.
About Dairy Queen
The essence of the DQ® brand comes to life with every flipped Blizzard® Treat, dipped cone, Dilly® Bar and every other DQ® soft serve treat. There are few brands as iconic as DQ®. The first Dairy Queen location opened in Joliet, III. in 1940. Since then, the innovative DQ food and treats along with the unique DQ restaurant concepts, have positioned International Dairy Queen as a leader in the quick-service restaurant industry both in the U.S. as well as internationally. Dairy Queen® (DQ®) franchisees, employees and crew members have been focused on creating positive memories for all who touch DQ®, for over 79 years. Today, the DQ system is a $4.5 billion brand. Unlike any other quick-service brand, DQ® food and treats hold a special place in the hearts of fans of all ages from all around the globe. That’s why DQ® fans have always been our top priority and why we continue to look for new ways to surprise and delight them.
EFG is a franchisee of Dairy Queen International Inc, a Berkshire Hathaway subsidiary. EFG operates more than 30 Dairy Queen’s in Cambodia and Laos.